In 2013 Trapeze Creative were commissioned by their client to design a new, original Christmas display scheme for the interior of intu Metrocentre.
To realise their vision they developed a range of inventive products using innovative materials and the latest illumination methods. Pioneering a new visual display technique by combining advanced colour changing LED lighting technology with specialist opaque acrylic and reflective aluminium.
A giant tree covered in thousands of tiny lights was unveiled as the centrepiece to this stunning scheme. The magnificent Tree of Light stood 10m tall with a branch span of 25m in diameter. It was illuminated by more than 101,000 LED lights.
“It is sometimes difficult to create something new and arresting that really engages people,” commented Iain Kerr, Creative Director of Trapeze Creative. “This centrepiece for intu Metrocentre has become a real favourite with the public. It is our most dramatic piece for this season and we’ve had some fantastic feedback.”
The concept idea behind this project was to symbolise the quintessential traditional expressions of the festive season. Floor standing and hanging decorations captured nostalgic and iconic Christmas imagery but presented as a fresh stylised look.
Each mall had a different theme. Featuring snowflakes, Christmas trees, vintage styled ornaments, stars, angels and bells, along with a traditional nativity scene.
Giant mistletoe was suspended in the new Platinum Mall. A love seat was placed beneath as an expression of the yuletide custom of kissing under the mistletoe. Romantic words carved into the seats formed the question for the Christmas competition to win a diamond ring.
Karen Carr, Marketing Manager at intu Metrocentre was delighted with the finished look of the project. “The decorations are a brand new scheme this year” said Karen, "and they look phenomenal.”